After months of reflection, the process is finally underway: Miss M. Bijoux is changing her name to Atelier Marlène Lyotard..
Why the change of name?
When I created my Miss M. Jewellery brand 4 years ago, I didn’t know where it would take me. The name “Miss M. Bijoux” evokes more in my opinion fantasy jewellery. However, my career has quickly led me to work with precious metals, especially silver, and to the creation of custom-made pieces.
Today, this change of brand name seems obvious to me. Indeed, the Atelier Marlène Lyotard corresponds better to a creator’s jewellery shop which offers collections and custom-made jewellery, jewellery made from noble materials or precious metals.
A new context for change
This name change comes in the context of new personal projects. Indeed, I recently moved to Quebec with my workshop. This move gave a new boost to my jewellery activity: learning new techniques such as lost wax casting, creating new collections, perfecting and learning new jewellery making techniques. All this in order to better realize your custom creations and to offer you new original collections!
During this Covid-19 and containment period I took the time to think about defining the new identity of my jewellery business.
A new site name
When you say new brand name, you say new website name! You can now note the new address of my activity, already available on :
and New collections
On the occasion of this name change, I officially announce the arrival of a new collection: l’Audacieuse. Two new collections will also see the light of day in the next few weeks, that’s all I can say!